Anyone can Advertise

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Anyone can Advertise

Written by andrew perry

Choosing where to advertise your company or service isn’t easy with the number and kind of publications available in the area growing daily. You also need to know that it will be widely distributed, reaching the largest number of readers. Then there’s the question of finding an excellent design team who not only listen to what the customer has to say but who can give expert advice, based on experience, regarding how to promote your company or service best.

With Local Connections, clients not only get the best advice but many extras in terms of coverage. Within the magazine there are choices of size and style of adverts, all at affordable prices. Then you can advertise free on the web page, which gets between 150,000 and 200,000 hits a month, or you can buy a banner for the year.

When advising clients, the design team can explain what will work or not, give advice on the design and layout of the advert. For example, certain colours have a negative effect, the general appearance may be too garish, or even too much text can turn a prospective customer away. Simple, well-designed adverts with bullet points on the product or services offered work best, not forgetting that all-important image.

Once your advert has been designed, you need to decide over what period of time you would like to display it. Although it’s possible to have a one-off advert, it isn’t recommended. A three-month, six-month or one year campaign will show your company as dependable and long term. If you have confidence in your own product or service, then customers will quickly get the same message.

Every customer who calls in response to advertising is worth his weight in gold. If they receive the best of attention and service, especially because they are brand new to the company, then they will have confidence in you and be happy to recommend you to others. Don’t forget to ask where they saw your advert or how they heard about you. A job well done for a customer in a new town or village will reap its own rewards through referrals and, before you know it, you will have broken into yet another new area.

Local Connections magazine aims to increase your exposure and to market your product in the best possible way to the people who need them. With the distribution area ranging from Ronda to Granada, Cordoba to the coast, the magazine is found wherever there are English speaking people.

Testimonials:

‘I cannot emphasise enough how pleased I am with the advert and editorial in Local Connections. The response has been phenomenal and I’ve been inundated with calls. I’m getting 4 or 5 everyday from a huge area, from Coin and Alhaurin… Every time the magazine comes out, the calls start coming in. One customer had a set of panel heaters installed and was so pleased he’s ordered another set. Econo-Heat

‘We monitor our new clients and have found that 50% of them come through the Local Connections magazine. We feel it is especially because of the coverage and we get people from the coast as well as inland. The design team is tolerant and invisible and we are working with them at the moment to produce a new page with a focus on our web page which should attract a whole new audience.’ Olvera Properties

‘We advertise in four different publications in coastal and inland Andalucia. Out of all of them, Local Connections has been the best, even above referrals. The magazine is distributed over a wide area and brings customers from all over Andalucia. We are still busy, in Winter, which is great for a pool company!’ Deep Blue Pools

‘Since advertising recently with Local Connections, we’ve received so many new clients, many coming from areas where we’ve never had visitors before.’ Vista Alhambra
‘I’ve been very happy with the results of advertising with Local Connections. We’ve had lots of clients from it and we’ll be continuing to advertise with them.’ The English Bookshop

‘We’re completely happy with Local Connections advertising. Everything that has been done has been great and the response to the advert has been brilliant.’ 1 Call Property Reforms SL

‘They distribute the magazine so widely that it’s been great to advertise in. Through Local Connections, we’ve worked in areas where we’ve never worked before. The service has been excellent. Local Connections is the best publication for adverts. They don’t charge for every little thing but offer a free web page too’ Instalvia

‘I’ve had quite a lot of clients through my advert in Local Connections. There were no problems at all with the designing of the advert.’ Diane’s Hair and Beauty Salon

‘It’s marvellous! The Local Connections design team is fantastic. The advert has done more for my business than any other media. As a magazine, it’s interesting and informative and people hang on to it, so it is great to advertise in.’ Brit Bits

‘Advertising with Local Connections has worked very well. People have called to book horse riding through the advert as well as to ask questions about the farm. We’ve had a really busy Summer so it’s definitely been good advertising with the magazine.’ Cortijo Los Lobos

Advertise your company with us in 2007 and have the confidence that you will see results from all over Andalucia. Call us on Tel.952 843 621