Dear Client,
Thank you for your interest in advertising with Local Connections |
OVERVIEW: |
| Ads can be text or banners. Banners are rectangular graphic images,
of specified format and dimensions, which serve as mini-billboards
of your event or website. Each banner or text ad will be a direct
hyperlink to your web site or e-mail address. That is when the
readers click on the underlined text or the banner image the
specified website comes up in their browser.
There are several choices of placement
within a page as shown with the labeled sample banners. We
offer free banners on our website to all clients advertising
in our magazine.
Text can be used instead of a banner
for any of the possible locations. |
Local Connections maintains the right to refuse any text or banner
ad if it does not conform to our guidelines and if we deem
the content unsuitable.
|
GENERAL
STATISTICS: |
| Although usage varies, Local Connections website gets more than
11,000 hits per month.
The upper section of the web page
is what is viewed by our readers without having to scroll
down the page and is therefore more desired and click-through
response is much higher for those banner positions
Banners get more click-throughs than
text ads - due to the catchy logos and graphics and generally
more professional appearance.
Banner A gets the highest response averaging 16 times more click-throughs
compared to banners B and C.
|
FORMAT: |
- The preferred file format for banner
images is GIFF (file extension .gif) We will
accept JPEG images too (file extension .jpg).
- Images can be true color, 256 colors
or even black and white.
- File size should not be larger
than 25KB and even smaller 10-15KB for Banner B
- All banners must be rectangular
landscape (width larger than height) with the aspect
dimensions as specified in pixels on the sample banners.
Most leading image software will allow you to change the
dimensions and resolution in pixels.
Actual size will depend on how the readers have set their own
computers' display resolutions and, for text, on the font settings
of their own web browsers. As a rule of thumb, at the most
popular 800x600 pixel resolution on a 17" monitor 80 pixels=1"=2.5cm
|
CONTRACT
TERMS: |
- All banners are free if you advertise
with us.
- The banner will only be displayed
for the duration of your advertising campaign.
- The
minimum duration is 3 months.
- Supply your own banner and there is absolutely
no charge
- We can design your banner for an initial fee
of 35 euros.
- All ads include the free hyperlink
to your site or e-mail address.
|
BANNER
SIZES & PLACEMENT : |
- BANNER A 400 width 50 height (PIXELS).
- BANNER B 120 x120 (PIXELS) .
- BANNER C 550 width X 60
height (PIXELS) .
Send your banners via email to newsroom@localconnections.biz or
call us on 952843621 to discuss creating your banners for you
|
